Home > Archive > Lasik Eyes Surgery > September 2006 > Re: CRSQA-surgeon David Wallace's tactic very clever





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Author Re: CRSQA-surgeon David Wallace's tactic very clever
serebel

2006-09-24, 9:36 pm


R Brown wrote:
> CRSQA-certified surgeon David A. Wallace, MD uses this repugnant
> approach on his web site:
>
> "LASIK at LA Sight. With a 20/20 or Free Guarantee.
> Simply put, that means if you qualify for this program (and we will
> review qualification guidelines with you at the time of your
> consultation), either you achieve 20/20 vision or we refund your
> procedure fees."
>


It's called MARKETING. Nothing wrong at all about it nitwit.

>
>
> Doug Koch, MD: In my view, an even more repugnant approach is the
> "money back guarantee". This implies that the procedure is somehow
> reversible and that there are no potential risks of sight-threatening
> or sight-disturbing complications. Getting one's money back does not
> make up for a lifetime of unhappiness about one's vision; it is not
> like returning a broken television.



Probably a fake quote by a seemingly jealous doc.

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