| Brent Hanson - LASIKFRAUD.com 2005-09-28, 9:43 am |
| Click fraud is Internet advertising's new plague
Pay-per-click ads may be too costly, not worth the investment
Ophthalmology Times
While the Internet is capable of providing unparalleled visibility for
your practice, it has always been plagued with problems. The endless
mounds of spam that make it to our inboxes are just the tip of the
iceberg. Nevertheless, for today's physician, the Internet is the most
important place to advertise.
....
To demonstrate where your advertising dollars are best spent online,
this article will discuss both spam and click fraud, an emerging and
perhaps more ominous crisis in Internet advertising.
As costly as spam is, a new breed of crooks that may be even more
dangerous than the spammers has been growing steadily over the past 5
years. Click fraud is the game and pay-for-click advertising is their
ballcourt. The players could be your competitors. To understand the
what, how, and why of click fraud, we need to revisit the story of the
Internet itself.
.....
The effect of this Internet revolution on advertisers has been a mixed
bag. While Internet visibility can now be achieved with the click of a
button (more like the swipe of a credit card), advertisers are also
much more likely to become victims of fraud. People with few scruples
can click on their competitors' pay-per-click ads every time they see
them on the search engines. If your latest bid is $5 per click, and a
dishonest competitor clicks on the pay-per-click advertising 10 times,
your bill suddenly becomes $50. If someone clicks on the advertising 50
times, it would be $250.
The complete article is available at:
www.ophthalmologytimes.com/ophthalm...175972&pageID=1
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