|
| This is so badly written, I can't imagine that it will be/is published
anywhere other than this newsgroup or your website.
Maybe you should contact these folks and get LASIK on the list of
nominees for next year or create your own similar "awards":
"Needling the drug industry for reforms
Direct-to-consumer ads targeted in 'Bitter Pill Awards'
By Kristen Gerencher, MarketWatch
Last Update: 8:08 PM ET March 2, 2005
SAN FRANCISCO (MarketWatch) -- Makers of prescription-drug
advertisements that target potential patients are getting a taste of
their own medicine this week in clever counter-marketing from consumer
groups.
Two groups critical of drug companies' aggressive marketing and reticent
reporting of harmful side effects are taking a new tack in their fight
for more balanced drug ads and research disclosure: Humor.
Health-care advocacy group Community Catalyst released the "Bitter Pill
Awards" as a counterpoint to an awards presentation made simultaneously
during a national direct-to-consumer ad conference.
http://cbs.marketwatch.com/news/sto...-795D-42C6-A230
-AC2E74E9B411%7D&siteid=google&dist=google
--
~RT
|
|