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Author A provocative symposium on the 'Selling of Sickness'
Alan

2005-09-24, 2:09 pm

The pharmaceutical industry’s drive for innovation, essential for sustaining
profitability, has extended beyond the invention of novel drugs to sponsoring
the creation of new diseases, disorders and dysfunctions, and the expansion of
old ones. Using informal alliances with physician and patient groups, and with
help from public relations experts, drug companies now 'brand' conditions just
as they brand medicines. Contentiously described as 'disease-mongering' by the
late Lynn Payer many marketing strategies appear to be about selling sickness in
order to sell drugs. This provocative symposium will describe the problem,
explore research agendas and outline policy reforms- and will be of interest to
researchers, practitioners , consumers, journalists, policy-makers and industry
alike.
Speakers

Conference speakers will include David Healy (UK), Iona Heath (UK),Steve
Woloshin (USA), Lisa Schwartz (USA), Leonore Tiefer (USA), Barbara Mintzes
(Canada), Ray Moynihan (Australia), Ian Kerridge (Australia), David Henry
(Australia).

http://www.diseasemongering.org/



Alan

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