Home > Archive > Dentistry > September 2004 > Claririn ad stigmatizes denture wearers?





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Author Claririn ad stigmatizes denture wearers?
Roy Brown

2004-09-21, 2:28 am

As reported in the Globe and mail Saturday September 18, 2004:

"The Canadian Dental Association is asking Schering Canada Inc. to pull a
television ad that, it says, stigmatizes people with false teeth."
"You wouldn't have seen an advertisement where a girl took off an artificial
arm and oiled it. It wouldn't have been quite as funny. But a prosthetic is
a prosthetic," he said yesterday.


Link to full article below.

http://tinyurl.com/6hmmh

If you have a chance to pick up the paper, it will have 3 screen shots from
the commercial that are not available with the on line text.

--
Roy
DotSeaEh is .ca


StovePipe

2004-09-21, 2:28 am

Roy Brown <roybrown@sympatico.DotSeaEh> wrote:

> "The Canadian Dental Association is asking Schering Canada Inc. to pull a
> television ad that, it says, stigmatizes people with false teeth."
> "You wouldn't have seen an advertisement where a girl took off an artificial
> arm and oiled it. It wouldn't have been quite as funny. But a prosthetic is
> a prosthetic," he said yesterday.


..... If you look closely at the girl, you'll see that this is just a bit
of slight of hand. She has not really taken that denture out of her
mouth. You see none of the characterisitic cheek collapse when people do
that. I've seen this commercial and I also found it a bit much...
JMO
SP
--
To reply: take out the TRASH...
Roy Brown

2004-09-21, 2:28 am


"StovePipe" <stovepipeTR@SHglobetrotter.net> wrote in message
news:1gkbkyb.u3ceu816uja4lN%stovepipeTR@SHglobetrotter.net...
|
| .... If you look closely at the girl, you'll see that this is just a bit
| of slight of hand. She has not really taken that denture out of her
| mouth. You see none of the characterisitic cheek collapse when people do
| that. I've seen this commercial and I also found it a bit much...
| JMO
| SP

If you look closely at the screen shots printed in the paper you will see
the denture has different teeth and arrangement in and out of the mouth. ;-)

--
Roy
DotSeaEh is .ca


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