| L Perez 2004-09-30, 7:07 pm |
| "Ilena Rose" <ilena@san.rr.com> wrote in message
news:4sn9l05ks8i0lpgkeqg12mpftbbs4l42on@4ax.com...
> On Tue, 21 Sep 2004 15:58:45 -0700, "L Perez" <LPerezDncr@hotmail.com>
> wrote:
>
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>
>
> Here's another great example of what you are talking about ... and
> another article on the subject ...
>
> On Wed, 22 Sep 2004 14:25:06 GMT, "M,a,r,k P,r,o,b,e,r,t-September 22,
> 2004" <M,a,r,k P,r,o,b,e,r,t 09-22-04@lambercartel.com> wrote:
>
>
>
> Multi million dollar PR Campaigns are "conspliracy theories" in
> QuackSpeak.
>
> http://www.thebivingsreport.com/sea...p?article_id=73
>
> Viral Marketing: How to Infect the World
> April 1, 2002, Contributing Editor
>
> Viral marketing is the technical term for what is commonly known as
> word-of-mouth advertising. Although viral marketing is as old as human
> civilization itself, the Internet has brought its efficacy and reach
> to a new level, and the technologies that provide the motive force
> behind this movement continue to evolve. The Internet has become the
> ultimate coffee shop, where users from around the globe coalesce and
> share their thoughts on everything, from the potency of their
> significant other to the quality of the bar of soap that they use
> every morning in the shower. In short, the Internet has created the
> first truly global neighborhood, with all of the trappings of a
> physical neighborhood - including incessant gossip.
>
> Gossip is fundamental to being human, and it is what propels viral
> marketing. Stemming from the evolutionary need to share information in
> a sophisticated social species, it is an innate component of our
> psyches. Viral marketing spontaneously arises from gossip, and an
> astute marketer can capitalize on this element of human nature by
> providing the impetus to get the ball rolling.
>
> One of the greatest things about the Internet is that it offers
> several avenues for viral dissemination. Despite the different
> pathways that may be taken, the primary vehicle that always carries
> the message is e-mail. E-mail is the ultimate tool for viral
> dissemination - it is quick, easy, and you can pass something along to
> all of your friends at the click of a button. Whether the object being
> passed along is a link to a cool site, an interesting article, a
> topical message board, or even another e-mail, it is e-mail that
> serves as the virtual mouth in the world of the Internet.
>
> The problem with developing a viral campaign is that no matter how
> much research and planning goes into it, there is never a guarantee
> that it will work. Gossip by its very nature cannot be controlled.
> Sure, you can get people to talk about you website, your company, your
> product, your issue, etc., but there is absolutely no way to regulate
> what is being said. Sometimes the best laid plans can lead to just the
> opposite - negative buzz.
>
> So the question arises, how do you create a viral campaign on the
> Internet that has a reasonable chance for success? The answer varies,
> depending upon what you are promoting and who your audience is. You
> should be as transparent in your efforts as possible - even innocuous
> promotions can anger people if they somehow feel that they are being
> misled. Just because they know that it is a marketing ploy does not
> mean that the audience will not pass it along. If you have something
> good to offer, like a cool branded video game, a relevant topical
> website, or a coupon for a useful product or service, make sure that
> it is perfectly obvious that the original messaging is from your
> marketing machine. People are not stupid, and they will figure it out
> on their own, so tell them from the very beginning - it will gain
> their respect, and maybe even their trust.
>
> Message boards, chat rooms, and listservs are a great way to monitor
> what is being said. Once you are plugged into this world, it is
> possible to make relevant postings to these outlets that openly
> present your identity and position. If carried out successfully,
> others involved in the conversation will begin to forward your ideas
> to others. Your message is out there, moving along under its own
> momentum with no further expenditure of time or money.
>
> Perhaps the greatest advantage of viral marketing is that your message
> is placed into a context where it is more likely to be considered
> seriously. If a friend forwards you a link to site and tells you that
> it is "really cool and you need to check it out," aren't you more
> likely to take it seriously than some advertisement directly from an
> amorphous company or organization? The bottom line is that viral
> marketing is a very low-cost option that has the potential to really
> touch your audience. Any organization can put together a viral program
> - it just takes careful planning and an assiduous attention to detail.
>
> *Recently edited for clarification
thank you Ilena, this has been very interesting
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